Upper sternum
Short panel below the collarbones, read head-on
The most visible sternum field and the thinnest skin over bone. Small centered emblems, short script stacks, and compact drops sit well here because the panel is short and the reading distance is conversational. Wide wings that reach toward the collarbones leave the midline and skew with shoulder movement.
Check: Keep full width inside the visible center panel, run the long axis vertical with shoulders neutral, and judge symmetry head-on with the client standing.
